Analysis is the continual process of measuring website and marketing activity and using the data to refine future actions to improve return on investment and achieve your goals.
How big is your network? Imagine if you could reach millions of people across the world and show them why they should engage with your business. What impact would that have? How would that make you feel?
That is the goal of Digital Marketing.
Marketing is all about broadening the reach of your network and creating connections with people. The differences between traditional offline marketing and digital marketing is speed, efficiency and measurability! The methods used to connect with people are exactly the same, it is only the platforms and tools that differ.
What do people think of your brand? Is that what you wanted them to think?
If people have no perception of your brand or have the wrong impression then marketing is here to help change that. Marketing’s job is to present your company in a way that creates connections and ignites emotions with the people that you want to do business with.
What can you do with a connection? Once people align with your brand you can put any of your associated products and services in front of them quickly and easily without having to convince them to get to know you. Selling to an audience you have already acquired or who have a connection with you has a much higher conversion rate and lower cost per sale.