Successful marketing campaigns – Getting your Website Right
Delivering successful marketing campaigns most often revolves around some combination of increasing the volume of traffic to your website, or converting a higher proportion of that traffic into paying customers. Whichever way you approach it, having a high quality, professional website is vitally important.
Your website acts as your digital shop window and your automated salesman, so investing in new web designs to keep your site up to date is always money well spent.
Continuing the theme of looking back at some of our work from 2019, this article reflects on some of our key web design projects.
Websites for Successful marketing campaigns
New website – Multiquip UK
Multiquip is one of the leading suppliers of equipment to the construction industry. Though part of the broader Multiquip group, they are not currently as well known in the UK. To help address this, we worked with them on a new site, which serves as a centrepiece to a wider digital marketing strategy.
The project set out to:
- Take advantage of the latest web / mobile technologies to bring the site up to speed
- Allow customers to easily compare products
- Capture customer data
The project was a great success, with the site taking some of the pressure off the existing sales team. Check out the site here.
Website redesign – Langley Interiors
When Langley Interiors approached us to help with their website redesign, they already had mockups for the pages they wanted to update. The specialist provider of bespoke fitted furniture wanted us to help ensure that the new site was as user-friendly as possible – and you can see the finished article here.
Optimising the navigation to improve the user journeys around the site ultimately resulted in much high average time on page.
This project was also an excellent demonstration of our philosophy of working in close partnership with our customers to achieve the best results.
Video autoplay – Laurent at Cafe Royal
When Laurent at Cafe Royal approached AsOne to help improve their website, we explored a number of options to best highlight their luxury dining experiences.
Ultimately we decided to use autoplay video to give potential customers an instant, multimedia feel for what the restaurant is like – watch it and see the website here.
We also added functionality to make it easier to book a table online.
Understanding the customer base and the exploring novel approaches to meet their needs and pique their interest is imperative to get this type of project right.
Successful marketing campaigns for 2020
At AsOne we pride ourselves on bringing fresh thinking and innovation to the table. Our wide range of experience from working with clients across a multitude of industries gives us a unique insight as to what works where.
We’re excited to continue on this path for 2020, identifying some of the key trends that will impact on the digital marketing space, and working in close partnerships with our clients to deliver these campaigns.
For more information on some of the successful marketing campaigns we’ve run this year, and an overview of how they might apply to your business, don’t hesitate to get in touch.
If you’re based in the North East, you may also find that you’re eligible for up to 40% off your order through the NEBSF funding scheme which AsOne are proud to support.