London’s 2012 Olympic Social Network Farce
The London 2012 Olympic Organisers are preparing to bring London and the UK’s reputation back to Dickensian times with a ban on being social.
Have you bought tickets for the London 2012 Games? If you have – have you read the Terms and Conditions? Probably not. Who does?
Take a look at the following extract from the ticket terms and conditions:
19.6.3 Images, video and sound recordings of the Games taken by a Ticket Holder cannot be used for any purpose other than for private and domestic purposes and a Ticket Holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet more generally, and may not exploit images, video and/or sound recordings for commercial purposes under any circumstances, whether on the internet or otherwise, or make them available to third parties for commercial purposes.
Notice the line that says “[a ticket holder may not] publish video and/or sound recordings, including on social networking websites and the internet more generally”?
When the next Olympics come around in Rio in 2016 you can bet they will embrace social networking as a way to bring communities together, share the spirit and the games around the world instantly.
What is the UK thinking?
Shhh, dont tell the world the Olympics are on.
Thankfully most attendees will be blissfully unaware of the ban and will continue to promote the UK and the games using the worlds best communication and marketing tools available.
For businesses equally worried or unsure about Social Marketing AsOne are here to help navigate you though the sea of opportunities and coach your business to a gold medal position. Don’t hide your head in the long jump’s sand pit like the UK’s Olympic Organisers, embrace the power of social networking.
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