Building Connections with Legal Marketing
Legal marketing presents challenges like no other sector – maintaining a clear message and brand, it is important to convey your firm’s extensive experience and expertise whilst remaining personable, approachable and trustworthy; all in the space of a single tweet or post. Thankfully, more than a decade of experience means that you can leave your legal marketing to AsOne, and concentrate on what you do best – providing expert support and help to those in need.
Legal marketing is no longer optional for legal firms; it is not a tactic employed only by the big brands, or the risk-takers. It is a non-negotiable facet of any business model, and getting it right can be the difference between surviving and thriving as a business. With AsOne, you get access to a team of dedicated, expert employees marrying their extensive marketing knowledge with their understanding of the legal sector, your business vision and your target audience to create legal marketing campaigns that are innovative, scalable and deliverable.
One of the most important aspects of any legal marketing campaign is the holistic, joined-up nature of the strategy. By having your channels (such as your website and your social media accounts) all pointing towards the same place, you effectively turn your digital presence into a funnel – wherever and however an individual finds your widely shared content, in just a few clicks they’re signing up for a free initial consultation. What may have previously taken thousands of pounds of leafleting, or months of word-of-mouth encouragement, can now be achieved quicker, cheaper and more reliably.
The more connected your digital business is, the more effective your marketing campaign will be; and the more connected you are to your audience, the easier the conversion process will be. Building and maintaining these connections takes time, effort and money; by outsourcing your legal marketing work to AsOne, you can rest assured in the knowledge that your legal marketing is being handled by experienced, confident experts – all for less than the cost of hiring a junior employee to do the work for you.
More often than not, a client will come across your website before they come across your shop. AsOne’s legal marketing packages can help to get you to the top of the Google searches, put key messages in front of targeted audiences, and ensure your website’s professionalism and security instils trust in its users.
Digital legal marketing is not for the risk-takers; the risk-takers now are those few firms who have still not embraced the power of digital marketing to help their business succeed.
To talk more about your business visions, and how digital legal marketing can help to get you there, contact AsOne today on 0161 368 9100. What’s more, if you’re based in the North East, our status as a provider for the NEBSF means you could be eligible for up to 40% off your digital business development with us – so there’s never been a better time to get in touch.
Alternatively, you can find us at the North East Expo on May 2, 2019, at Newcastle Falcons Stadium, Newcastle.