What’s the Point? The Importance of Legal Marketing Services
Everyone picks their lawyers on personal recommendations, don’t they? If your best work is your best advert, what exactly is the point in specialised legal marketing services? Well, the fact is that all lawyers need clients, and with more legal firms than ever operating in the UK, the importance of marketing your legal firm has never been greater.
Digital marketing attracts new clients whilst allowing you to do what you do best, and what you dreamed of when you took the bar – providing legal expertise to those in need. The specialist solutions aligned with strategic advice that AsOne offers can inspire trust and confidence in potential clientele.
With over 180,000 solicitors advertising their services in the UK, making your legal practice stand out in such a competitive market can seem like an impossibly daunting task. Whilst you are reassuring existing clients and providing expert advice, sometimes advertising your practice efficiently drops on the back burner.
This is where the expertise from an agency specialising in legal marketing services comes in handy. Legal marketing itself is a unique manner of marketing that requires practice – it is a skill distinct from the legal qualifications of a barrister, and yet it can so often determine who gets the work. In the legal sector, it takes real skill to foster the trust of a client during emotionally difficult times in their life, when stress is often running high. Your website should instil the same feelings in a user as your office does a client – a reassurance of professionalism, a clear message as to the services you offer; your social media profiles should be as approachable as your team members.
Outsourcing this work to a legal marketing agency such as AsOne allows you to concentrate on the things that matter the most: the legal services you specialise in.
At AsOne, not only do we take time to understand your vision for your brand, and how to communicate your key messages to your audience, but we also carefully consider how to deliver those messages. For instance, emotional cases such as divorce or family law may require a more personal approach – advertising through a variety of social media platforms, raising awareness for services within a perceived safe space online. In contrast, a personal injury claims practice may have more success if specialised marketing is focussed upon another platform, such as Google search network, and the language often need not be so delicate.
Our commitment to continually researching and developing your strategy makes AsOne unique within the industry of legal marketing services. Able to draw on years of experience, our techniques allow your legal firm to reach its full potential, and reach more people in need – which is why you became a lawyer in the first place.
We offer industry-specific legal marketing solutions tailored to your needs. Contact us today on 0161 368 9100 to discuss your business needs.