Web Optimisation, 98% Increase in Direct Visits

What is Web Optimisation?

Website optimisation is an essential element of businesses as it is the foundation upon which a website’s success is built as well as being core to the success of digital marketing efforts. Search Engine Optimisation will help you position your website in the correct way to be found for a keyword or search term but more importantly, if done correctly, can increase your conversion rate extensively. The main considerations of a web optimisation project are: What are real people looking for? How can you build a website that pleases search engines while providing a unique and user-friendly experience for your customers? More importantly, how can your search engine presence help you become more profitable?

Client Overview

Todaysure Matthews is a subdivision of Matthews Environmental Solutions US, a multi-billion dollar company. They currently operate globally and have installed operations on 5 continents. As a world leader in cremation and incineration equipment, they are uniquely positioned to ensure market capitalisation in key areas such as the European Union, United States of America, Middle East & Australia.

Web Optimisation Goals

The main aim of the web optimisation project was to compete with the competition. After recent successes, Todaysure Matthews saw a rise in marketing standards in the marketplace with rival companies investing heavily in digital projects trying to catch up. The goal was to establish market dominance and achieve a rank share befitting a world-leading operation.

Method

Firstly, we looked at the business model and the goals that Todaysure Matthews were working towards. We then broke this down into key actionable activities and multinational geographic regions which allowed us to expand on the unique value proposition, the goodwill value of the company name and the industry leading knowledge.

Initially content was limited across the site. AsOne put a content creation strategy into place which was developed in conjunction with the client. This expansion of the product and service pages allowed for further search engine optimisation and reach analysis.

Creating content alone is not enough in the modern world of web optimisation. The way a page is constructed in terms of user experience and optimised coding standards has a huge impact on gaining the initial visit, maintaining their interest and finally converting the visit through smart calls to action. All this produces a traceable and measurable user journey that can be further optimised.

Other considerations regularly impact the optimisation work such as mobile responsiveness, changing the usage of search engines and changing consumer habits to keep ahead of the competition.

Web Optimisation Results

Metric Mar ‘16 – Jul ‘16  Mar ‘17- Jul ‘17 % Increase/Decrease
Organic Search  1963 3467 +76%
 Direct  975 1932 +98%
 Pages Views  16316 23070 +41%
 Unique Page Views  11562 17550 +52%
 Average Time on Page  1.16 1.27 +13%
 Bounce Rate* 70% 62% -10%

* A reduction in bounce rate is positive. It means that more visitors arriving on the site are finding what they need and are staying longer.

What this Could Mean for You

Could your business benefit from an increase in customers? Does your message need refining to ensure that you capitalise on your marketplace?

AsOne have a history of successfully optimising websites to achieve maximum success. With a combination of tried and tested techniques, industry-leading knowledge and ever-evolving tactics we are able to look at your business objectively and provide practical business advice that will lead to a more profitable organisation. Get in touch today to see what we can do for your buisness.